You have a business name, a launch date, and a budget that stops short of an agency. The logo still has to exist by Friday.
This comparison stays narrow on purpose. I looked at how good the finished logo is, which files you can download, what one logo really costs, and whether a founder with zero design skills can finish the job alone. Prices come from each company’s own site as of October 2026. They change, so check before you pay.
Which Logo Maker Should a New Business Actually Use?
1. PosterMyWall
Start here if you want a free first draft and an easy way to reuse it afterward. The AI Logo Generator is free: describe your business, pick a style, and you get options in vertical, horizontal, and square layouts, all editable in the standard editor. A founder with no design background can get from blank page to usable draft in a few minutes, which is the real test.
Need a transparent version for a website header or a sticker? Premium members can run the logo through the AI background remover, which costs one credit per use (Premium includes 100 credits a month). The part I find most useful is what comes next. Resize is free and one click, so the same logo becomes an Instagram post or a flyer without rebuilding anything. A Brand Kit holds your colors and fonts, though only one on Premium.
Pricing: the generator is free, and free downloads are basic-quality JPG or PNG. Premium is $13 a month or $109 a year, with unlimited high-resolution downloads of original designs (not ones built from gallery templates). Premium Plus is $30 a month and adds unlimited Brand Kits.
The catch: downloads are JPG, PNG, and PDF, and I didn’t see SVG listed. If a sign shop wants vector, ask first. The generator page also says nothing on commercial-use terms, so read them before you file a trademark.
2. Canva
Everybody has heard of Canva, and for good reason: it’s the easiest editor on this list for a beginner. Its logo page offers drag-and-drop editing, templates, and 3,000+ fonts, with exports as JPG, PNG, PDF, or PPTX. Download a PNG to get the logo without a background.
Read the trademark note on its page, though. Logos made from free customizable templates can’t be trademarked, and stock graphics can’t go in a trademark application. A logo built from scratch can.
Free costs $0. Pro is $144 a year and adds the background remover and five Brand Kits (Free gets one, limited to three colors). The AI logo generator lives on a separate page, and I couldn’t confirm SVG export from Canva’s own pages.
3. Hatchful by Shopify
A quick warning: Hatchful, as a brand, appears to be gone. A third-party review reports the old domain stopped working in April 2025 and now redirects to Shopify’s Logo Maker. Shopify’s own pages never mention Hatchful, so treat that as reported, not confirmed.
What exists today is Shopify’s free AI logo maker. Shopify calls it free, with no hidden fees, and says you own the result. Pick a category and style, add a slogan, tweak, download. Shopify’s help center says you get a ZIP of PNG files (horizontal and vertical, with and without a background) and mentions no SVG.
It costs nothing and takes ten minutes. It also won’t give you vector files or much depth.
4. Brandmark
Brandmark charges once, with no subscription. Generating logos is free, and you pay to export.
Basic is $35 for PNG and vector files. Designer is $95 and adds source files, unlimited revisions, brand guidelines, and business cards plus social and slide designs. Enterprise is $195, with up to 10 hand-crafted concepts plus fonts. The site claims full copyright for commercial use, but its terms of service don’t spell out who owns what, so get that clarified in writing.
It’s the cheapest route here to a real vector file. Algorithm-made marks can feel a little templated, though, and you’ll want to spend time on the keywords and colors you feed it.
5. Wix Logo Maker
Wix gives you the broadest export menu on this list: SVG, PNG, and JPG, with transparent PNG or SVG in high resolution. Its icons and fonts are licensed for commercial use, but they’re shared across users, so your logo’s uniqueness comes from how you combine them.
AI steps spend credits, while manual edits to layout and colors are free. The free plan gives 120 credits a month (30 a day), which Wix estimates covers about 20 logos. Basic is $90 a year for 350 credits, around 50 logos. Wix says credit costs can change, and I didn’t find a free-preview note.
Benefits and Drawbacks at a Glance
| Tool | Benefits | Drawbacks | Starting price |
| PosterMyWall | Free AI generator, background remover, free resize, Brand Kit | No SVG listed, high-res needs Premium | Free; Premium $13/month |
| Canva | Huge template library, transparent PNG | Template logos can’t be trademarked | Free; Pro $144/year |
| Hatchful by Shopify | Free, transparent PNG included | Hatchful brand reportedly retired, PNG only | Free |
| Brandmark | One-time fee, vector files | Can look templated, pay to export | $35 once |
| Wix Logo Maker | SVG and transparent export | Credit limits | Free; Basic $90/year |
How to Choose
Zero budget and no need for vector? Use PosterMyWall or Shopify’s tool. If you’ll reuse the logo across social posts and flyers right away, PosterMyWall wins on convenience. Need a vector file for signage or print and want to pay once? Brandmark. Already living in Canva? Fine, just build from scratch if you plan to trademark.
Frequently Asked Questions (FAQs)
1. Do I need an SVG file for my logo?
Not on day one. PNG covers websites and social media. SVG matters when a printer or sign maker needs a scalable file, so pick a tool that exports it if physical products are in your plans.
2. Can I trademark a logo from a logo maker?
Sometimes, but be careful. Canva says template-based logos can’t be trademarked, and shared icon libraries (as with Wix) mean other businesses may use the same elements. Talk to a trademark attorney before filing.
3. Can I really get a logo for free?
Yes. PosterMyWall’s generator and Shopify’s tool are both free, and Wix and Canva have free tiers. The usual catch is download quality or file type, so confirm what the free export actually gives you.
Start With a Free Draft
You don’t need to pick perfectly. Generate a few options, sleep on them, and choose the one that still looks right on a business card and a phone screen. The AI Logo Generator costs nothing to try, which makes it a low-risk first stop.